How to get your brand discovered and chosen by AI systems like ChatGPT, Claude, and Perplexity.
If your YouTube video titles match trending queries on Perplexity, you can get a boost - cross-platform trends matter.
Stewart KaplanDecember 27
SEO and GEO aren’t enemies - help centers need both for search rankings and AI citations
Stewart KaplanDecember 27
System-level GEO means building out author entities, using verification schema, getting backlinks from big domains, and keeping NAP (Name, Address, Phone) the same everywhere - this creates unified signals AI trusts.
Stewart KaplanDecember 27
Companies using GEO see more product mentions in AI-generated answers, higher click-through from chat interfaces, and better discoverability in zero-click search.
Stewart KaplanDecember 27Brand visibility in ChatGPT comes from showing up in authoritative sources and having legit credentials, not just keywords
Stewart KaplanDecember 27The move from link-based to language-based discovery is changing budgets as GEO becomes the main system for LLMs, shifting spend toward platforms that shape model behavior, not just page rank.
Stewart KaplanDecember 27
Multi-source validation favors pages cited by other authorities, not just isolated high-ranking content
Stewart KaplanDecember 27